For 20 years, Jailhouse Rock outside of Sonora, CA was an open secret. The cliff line held some of California’s hardest routes. Climbers like Beth Rodden and Alex Honnold cut their teeth there, but access was sensitive. The approach trail ran through private property. While the landowner was supportive of climbing, he also asked that Jailhouse remain a relative secret. No guidebooks. No Internet spray. In 2011, the Access Fund and local climbers negotiated an… Read More
Shreeve was super busy between Florida and Jersey, so he didn't have time to edit a Florida video until now. And while he was at it, he had time to do a Jersey edit as well!
Sure it's a Gatorade commercial, but it's pretty awesome and done in a single take. Not what it sounds like. Tadao Cern blew air in people's faces and filmed them with a high speed camera. Not your typical video portrait project.